Please read our Privacy Statement below regarding San Miguel Brewery Inc.'s use of the personal information obtained through our social media accounts.

Social Media Privacy Statement

“San Miguel Brewery Inc. and its subsidiaries ("SMB", "We", "Us" or "Our") respect your privacy and hence keep secure and confidential all personal and sensitive information that you may provide to SMB and/or those that SMB may collect from you (“Customer Information”).

This privacy statement ("Statement") provides for the kinds of Customer Information that you may provide to SMB or that We may obtain from you through the official platforms and social media pages of SMB’s [insert Brand] ("Official Platforms and Social Media Pages"), and the standards that We observe in using, processing, keeping, securing and disclosing said Customer Information.

Please read this Statement carefully to understand how We treat Customer Information. By following, registering in and /or providing the requested information in the Official Platforms and Social Media Pages, you expressly acknowledge that you have read, understood and hereby agree and consent to all of the terms of this Statement. You also represent and warrant that you have obtained the required consents of any other person(s) whose personal or sensitive information you provide to SMB, and that you shall maintain such consent for the period that such information is retained by Us as stated below. You further understand that you shall be solely responsible for providing to these person(s) such notice or disclosure that may be required by applicable law and regulations or this Statement regarding their information that you have given to Us.

Customer Information We Collect and What We Use them for

SMB may ask for Customer Information such as your (i) name, (ii) age range, (iii) gender, (iv) address (city/municipality level), (v) contact number, (vi) email address, (vii) birth month (optional) and (viii) any other additional personal and sensitive information you provide to SMB, and use them for the following purposes:

letting you know of SMB’s other upcoming events, latest promos and available channels to order SMB’s products
profiling you along with other members of Our Official Platforms and Social Media Pages and consumers of SMB’s products
requesting you to participate in surveys conducted by SMB and/or its authorized third party agencies, including preparing reports on and validating your responses
designing SMB’s strategies, plans and projects for SMB’s products, services and events

Retention of Customer Information

We shall retain the Customer Information for a maximum period of five (5) years counted from the date you provide them to SMB.

Disclosure and Sharing of Customer Information

SMB may disclose aggregated information about registrants to Our Official Platforms and Social Media Pages, and information that does not identify any individual, without restriction.

We may disclose and share the Customer Information, subject to compliance with applicable laws and regulations, on a need to know basis, and in all cases only for legitimate business purposes, as follows:

To Our parent companies, subsidiaries and affiliates
To contractors, service providers, and other third parties We engage to support Our business and who are bound by contractual obligations to keep Customer Information confidential and use it only for the purposes for which We disclose it to them
To government and law enforcement agencies and regulatory bodies
To comply with orders of courts, government agencies, regulatory bodies, stock exchanges and with applicable laws and regulations
If We believe disclosure is necessary or appropriate to protect the rights, property, or safety of SMB, Our parent companies, subsidiaries, affiliates, officers, employees, customers, or other third parties
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of SMB’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Customer Information held by SMB are among the assets transferred
To conduct investigations of breaches of SMB’s internal policies, laws and regulations, enforce appropriate sanctions and pursue legal actions if necessary

Official Platforms and Social Media Pages Member Under the Age of 18

No one under age eighteen (18) years ("Minors") may provide any Customer Information on the Official Platforms and Social Media Pages. SMB does not knowingly collect Customer Information from Minors. If you are a Minor, please do not follow or provide any information on Our Official Platforms and Social Media Pages about yourself.

What your rights are as a Data Subject and

How to access, update, correct, erase or block your Customer Information

You are afforded certain rights in relation to your Customer Information under the Data Privacy Act of 2012 and its implementing rules and regulations (“Privacy Laws”). You have the right: to ask for, or obtain a copy of, the Customer Information which We have about you; to object to the processing of your Customer Information; to restrict access, update, correct, erase, or block, your Customer Information; and to withdraw your consent, object to Our use and processing of your Customer Information, and/or edit your consent preferences at any time.

If you (i) wish to exercise any of the foregoing rights, or (ii) have any queries or complaints about Our use of your Customer Information, you may get in touch with Us at brandadmin@smb.sanmiguel.com.ph.

In order to protect your Customer Information, We may require proper identification from you before releasing the requested data or processing your request. Please note that any objection to Our use of your Customer Information or request to delete the same will not affect any action by SMB in reliance of your consent before receiving such objection or request, including any Customer Information that has already been previously posted, published, distributed or disclosed. Moreover, please be advised that We would be unable to delete or block your Customer Information if it will render historical transactions inaccurate, or if its retention is required under Privacy Laws or other applicable law.

Changes to this Statement

From time to time, We may change or update Our practices and this Statement to (i) comply with Privacy Laws and other government and regulatory requirements, (ii) adapt to new technologies and protocols, (iii) align with industry practices, or (iv) for other legitimate purposes. Changes or updates to this Statement shall be posted in Our Official Platforms and Social Media Pages, and your continued access to said Official Platforms and Social Media Pages shall be considered as your assent to such changes or updates.

Security of your Customer Information

We have implemented technical, organizational and physical measures designed to protect the confidentiality, integrity and availability of your Customer Information and secure them against destruction, loss, unauthorized access, alteration, disclosure, fraudulent misuse and/or any other unlawful processing, as well as other natural and human dangers.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, in the Official Platforms and Social Media Pages are served by third parties, such as Facebook and Google. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use or access the Official Platforms and Social Media Pages. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you may contact the responsible provider directly.

Contact Information

Should you have any questions and/or concerns regarding this Statement, SMB’s use of your Customer Information, or your rights in relation thereto under Privacy Laws, please do not hesitate to contact SMB at brandadmin@smb.sanmiguel.com.ph. If there remains questions and/or concerns after, Our Data Protection Officer may be contacted through the details provided in Our website. Should you be unsatisfied with the response you receive from Us, you may also refer the matter to the National Privacy Commission.

By following, registering and/or providing your Customer Information requested in the Official Platforms and Social Media Pages, you consent to SMB’s use thereof in accordance with this Statement.

Last update: October 2024